Sterling Airways
Denmark

If they had used a smaller font, they could have got their name on the sickbag a few more times. 1990's - Thanks Henry

Update 2002 I got a mail from Kjell who wrote to say "I just browsed your sickbag page and thought I'd let you know that Sterling Airways wasn't from the UK, but from Denmark. They went belly up in 1992." So there you have it. Thanks for the info Kjell.